Last week, one of the biggest consumer brands in Finland Valio launched their first product in Nigeria. For them, it has been a journey of three years in total in Nigeria, from finding the best distributors to overcoming all regulatory hurdles. Finnish food giant Valio’s global turnover is EUR 1.7 billion.
In Africa, the company focuses on lactose-free products since great many Africans suffer from inability to digest lactose. In Nigeria, Valio is the first company to provide lactose-free milk products for consumers, in the form of milk powders.
On Wednesday, the Ambassador hosted the launch event at his residence in Abuja and opened the event by talking about the clean and healthy food coming from Finland. On Thursday, the products were introduced to another excited audience in Lagos, consisting of health and food professionals and media.
The products are now available now across Lagos and Abuja and online.
The Ministry for Foreign Affairs and Finland’s missions offer Team Finland services for companies with the aim to improve international business opportunities for Finnish companies. This work involves providing companies with information, helping them to create new contacts and giving advice on issues concerning market access. The Ministry also offers funding opportunities in developing markets.